Chapter 06 · The Family

We're a family. We build homes.

Not a startup, not a marketplace. One family building prefab ADUs 97% inside our own Salinas factory, then delivering them finished to your property.

We started in 2021 with a simple frustration: California families were being priced out of living near each other. The kids couldn't afford a place nearby. The aging parents had nowhere to go. And the ways to add a home were failing everyone: slow, expensive site builds, opaque modular companies, and contractors who disappeared mid-project.

So we built a company the way our family already worked, on the back of 40+ years of building experience. Eric, our co-founder and Craftsman Trainer, sets the craftsmanship standard. Austin, our COO, runs operations and the factory floor. Joshua, our CMO, runs marketing, the website, and the brand that tells our story. Our team walks every new client through the first call and connects you with the right specialist. And Cathy, our CEO and co-founder, leads sales and sets the tone for every conversation, contract, and finish. You'll often meet her in person at the factory tour.

Today we build 97% of each home inside a climate-controlled Salinas factory, with stronger 2x6 exterior walls, then crane-deliver it to your property in a single day. The price on your contract covers everything: permits, plans, foundation, appliances, delivery, inspections. The number you see is the number you pay.

40+

years of building experience

2x6

exterior wall standard

97%

of each home built indoors

4.9

stars on Google

Meet the Family

One family. 40+ years of building.

CEO · Co-Founder · Portrait in production

CEO · Co-Founder

Cathy Canales

The face of the company and the standard behind every conversation, contract, and finish. When you tour the factory in Salinas, you’ll often meet Cathy herself.

Meet Cathy
Craftsman Trainer · Portrait in production

Craftsman Trainer

Eric Canales

Forty years framing, finishing, and teaching the trade. Every Framework First crew learned to build from him, and is still held to his standard.

Meet Eric
COO · Factory · Portrait in production

COO · Factory

Austin Canales

Runs the Salinas factory floor and the build schedule. Nothing leaves the building until it passes his quality checklist.

Meet Austin
CMO · Marketing · Portrait in production

CMO · Marketing

Joshua Canales

Runs marketing, the website, and the brand, plus HR and finance behind the scenes. He’s the one who puts the family’s story into words.

Meet Joshua
“Everything we would have picked out was already in there.”
Richard & Maria · San Jose · 660 ft²

Meet Us in Person

Come tour the factory where it all happens.

Book a Factory Tour
BBB A+ 4.9 Google ReviewsCSLB #1047146MFG #1595931James Hardie® Siding