Chapter 06 · The Family
We're a family. We build homes.
Not a startup, not a marketplace. One family building prefab ADUs 97% inside our own Salinas factory, then delivering them finished to your property.
We started in 2021 with a simple frustration: California families were being priced out of living near each other. The kids couldn't afford a place nearby. The aging parents had nowhere to go. And the ways to add a home were failing everyone: slow, expensive site builds, opaque modular companies, and contractors who disappeared mid-project.
So we built a company the way our family already worked, on the back of 40+ years of building experience. Eric, our co-founder and Craftsman Trainer, sets the craftsmanship standard. Austin, our COO, runs operations and the factory floor. Joshua, our CMO, runs marketing, the website, and the brand that tells our story. Our team walks every new client through the first call and connects you with the right specialist. And Cathy, our CEO and co-founder, leads sales and sets the tone for every conversation, contract, and finish. You'll often meet her in person at the factory tour.
Today we build 97% of each home inside a climate-controlled Salinas factory, with stronger 2x6 exterior walls, then crane-deliver it to your property in a single day. The price on your contract covers everything: permits, plans, foundation, appliances, delivery, inspections. The number you see is the number you pay.
40+
years of building experience
2x6
exterior wall standard
97%
of each home built indoors
4.9★
stars on Google
Meet the Family
One family. 40+ years of building.
CEO · Co-Founder
Cathy Canales
The face of the company and the standard behind every conversation, contract, and finish. When you tour the factory in Salinas, you’ll often meet Cathy herself.
Meet Cathy →Craftsman Trainer
Eric Canales
Forty years framing, finishing, and teaching the trade. Every Framework First crew learned to build from him, and is still held to his standard.
Meet Eric →COO · Factory
Austin Canales
Runs the Salinas factory floor and the build schedule. Nothing leaves the building until it passes his quality checklist.
Meet Austin →CMO · Marketing
Joshua Canales
Runs marketing, the website, and the brand, plus HR and finance behind the scenes. He’s the one who puts the family’s story into words.
Meet Joshua →Meet Us in Person
