Chapter 06 · The Family · CMO
Joshua Canales.
The one behind the site you're reading, the ads that brought you here, and the story we tell about who we are.
His Work
Joshua runs marketing, brand, and the website for Framework First: the ads that bring people to us, the pages you're reading right now, and every photo and word that explains who we are and what an ADU can do for a family.
He also handles the parts of the business most clients never see: HR, finance, and the systems that keep a family company running smoothly behind the scenes. It's not glamorous work, but it's what lets Cathy, Eric, and Austin focus on the calls, the crews, and the factory floor.
The voice you hear across our site, our ads, and our reviews is one he works to keep honest: warm, direct, and true to how this family actually talks. If something here ever feels off, he's the one who fixes it.
Joshua Canales CMO
14
ADU models he helps explain and market
4.9★
Google rating the team works to protect
40+
years of family craftsmanship behind every page